Case Study: RAC transforms network marketing and brand control with Fiora's integrated Dealer Engine

RAC boosts network efficiency 167% with Fiora

The RAC, a provider of vehicle and breakdown services, faced a challenge in providing value and maintaining brand control across its newly expanded nationwide network of dealers and garages. Fiora was tasked with developing solutions to govern the brand and drive engagement across this network.

Fiora implemented a centralized platform called the RAC Dealer Engine. This hub provided marketing assets, data insights, and a communication portal, all governed through a new subscription-based model. This solution increased the RAC's network efficiency by 167% and strengthened brand consistency and revenue.

RAC