Case Study: Prodigy boosts online chocolate sales with Fiora social media strategy and content

Prodigy doubles sales revenue in 2 months with Fiora

Fiora was engaged by Prodigy, a plant-based chocolate brand, to help launch its products into the UK online market. The customer's challenge was to stand out in a saturated vegan chocolate space and overcome the barrier of requiring consumers to plan their snacking in advance since the product was only sold online, not in stores.

Fiora implemented an organic and paid social media strategy to build brand awareness and drive sales. They capitalized on changing consumer behavior during lockdown by developing a targeted offer, which doubled sales revenue in two months. The results achieved by Fiora included over 300,000 direct sales of chocolate bars and 65,000 direct site visits, placing Prodigy in the top 10% of Shopify performers worldwide.

Prodigy