Case Study: Nultra reaches annual target in 4 months with Fiora's creative AltraJuce campaign

Nultra reaches annual target in 4 months with Fiora

Nultra, a medical nutrition company, faced the challenge of launching its AltraJuce oral nutritional supplement in a market saturated with dull and repetitive sales messaging. They needed a campaign that would capture the attention of busy nutritionists and make their new product stand out. To address this, they partnered with the vendor Fiora.

Fiora developed a highly creative campaign centered around a humorous and eye-catching icon called "The Juce Cow." This unexpected approach was used across a micro-site, social media, press, and brand collateral. The campaign was a tremendous success, reaching its annual sales target within just four months of launch and becoming the most successful launch in Nultra's history, with £1 million forecasted within the first year.

Nultra