Case Study: Cambrex boosts leads and SEO performance with Fiora

Cambrex boosts monthly leads by 500% with Fiora

Cambrex, a leading global contract development and manufacturing organization, partnered with Fiora to address a significant challenge: their website's audience was not engaging with their crucial technical content. The issues were diagnosed as poor user experience, slow loading speeds, and an over-complicated site structure built on outdated and volatile code.

Fiora implemented a new website on the WordPress platform, aligning it with refreshed brand assets while improving navigation, filtering, and CMS usability. They also executed a gated content strategy for lead generation and provided SEO expertise. The results were substantial, including a 500% increase in monthly leads, a 95% reduction in cost per lead, and a 60% increase in newsletter sign-ups, all while improving the site's search engine rankings.

Cambrex