Case Study: Big Bus Tours boosts ticket sales with Fiora’s UX design and build

Big Bus Tours boosts sales by 45% with Fiora

Big Bus Tours, a major open-top bus sightseeing tour company, needed to update its outdated and non-intuitive ticketing system to increase sales. The vendor Fiora was tasked with designing and building a new consumer-friendly digital platform to meet this challenge.

Fiora implemented a user-first UX design process, which included gathering global user feedback to create a mobile-first platform with features like multiple charging options and automatic commission recording. This solution led to a 65% reduction in onboarding effort, a 45% increase in sales, and 97% global adoption of the new platform, drastically boosting ticket sales and profits for Big Bus Tours.

Big Bus Tours