Case Study: Alpro boosts engagement and brand awareness with Fiora’s #Deskfest integrated digital, social media, and experiential marketing campaign

Alpro boosts followers 200% with Fiora

Fiora was engaged by Alpro to help shift consumer perceptions of its brand from being seen solely as a vegetarian and lactose-free alternative to being recognized for its tasty plant-based products that fit a healthy, active lifestyle. This challenge was specifically tied to supporting the launch of Alpro's new range of yogurts.

To meet this challenge, Fiora created the #Deskfest competition, an integrated campaign encouraging the audience to make plant-based swaps and share creative desk-based breakfasts on social media and a dedicated online gallery. The campaign generated exceptional results for Alpro, including a 200% increase in followers, 94,000 engagements, and 8 million users reached. Fiora's solution also resulted in 1,741 competition entries and Deskfest-themed tweets receiving over 4.3 million impressions, allowing the brand to own the 'desk breakfast' theme each morning for three months.

Alpro