Case Study: Singular reduces cloud costs by over 30% with Finout

Singular - Customer Case Study

Singular, a San Francisco-based advertising and marketing company with 250–500 employees, needed a better way to manage rapidly growing cloud complexity as its AWS footprint expanded. The team was struggling with thousands of tenants, rising cloud bills, and a need for clearer visibility into costs for leadership and engineering. It had also been using a prior cost optimization tool that charged savings fees, which made commitment management expensive.

Using Finout’s cloud observability and CostOptimizer/CostGuard solutions, Singular gained centralized visibility across AWS, Kubernetes, and Snowflake with no code changes or extra tagging. Finout helped the company reduce cloud waste, eliminate savings fees, and analyze costs by customer, feature, tenant, and unit of economics. The result was hundreds of thousands of dollars in annual savings, over 30% lower COGS, more than 50% engineering hours saved each month, and a single platform managing 100% of Singular’s cloud spend.

Singular

Ofir Nir

Head of DevOps