Case Study: Holland & Barrett cuts £60K in Datadog waste with Finout

Holland & Barrett cuts £60K in Datadog waste with Finout

Holland & Barrett, a leading international health and wellness retailer, faced significant challenges managing its rapidly expanding cloud-native infrastructure. A lack of cost visibility made it difficult to attribute spending across engineering teams, and observability costs from Datadog were spiking unpredictably. The company sought a FinOps solution to provide granular insights and automate cost-saving opportunities, leading them to the vendor Finout.

Finout provided instant cost visibility and automated team-level allocation through its Virtual Tags and CostGuard anomaly detection. This enabled Holland & Barrett to identify and eliminate over £60,000 in unnecessary Datadog custom log spend. The solution empowered engineering teams with self-serve insights, saved the equivalent of a full-time SRE role in manual tracking, and allowed for better Datadog contract negotiations, embedding cost accountability across the organization.

Holland & Barrett