Case Study: Cushelle engages 1M+ people with Finn's Krafty with Kenny campaign

Cushelle reaches 1M+ people and 59k website visits with Finn

The customer, Cushelle, an FMCG household brand, faced the challenge of engaging parents who were balancing work and home schooling for their children during a global lockdown. The vendor, Finn, was engaged to develop a marketing solution.

Finn's solution was the 'Krafty with Kenny' campaign, which involved producing a series of creative craft tutorials for families using toilet rolls. This content provided simple ways for parents to keep children busy at home. The campaign implemented by Finn reached over 1 million people and drove 59,000 visits to the website.

Cushelle