Case Study: Froneri achieves HFFS-compliant, mature-audience appeal with Finn

Cushelle launches a global creative toolkit with Finn

The customer, Froneri (for its Rowntree's and Pirulo ice cream brands), faced the challenge of needing to align with the Healthier Food and Drink Scheme while also repositioning its products to appeal to a more mature audience. They partnered with the vendor, Finn, for marketing services to address this.

Finn implemented a sophisticated marketing campaign titled 'Free the Fun!' to reposition the brands. The solution included developing a comprehensive global creative toolkit with two TV commercials, a range of social media content, and display assets, all crafted to be HFFS compliant.

Cushelle