Case Study: Moss Optical boosts traffic and eye appointments with Finn & Gray Creative Studio

Moss Optical boosts sales 56% YoY with Finn & Gray Creative Studio

Moss Optical, a nearly 100-year-old optical retailer in Downtown Minneapolis, faced the challenge of staying relevant and standing out amidst digital transformation and the COVID-19 pandemic. The long-time client partnered with Finn & Gray Creative Studio to strategize a new brand position and develop a marketing campaign.

Finn & Gray Creative Studio implemented a comprehensive solution including brand strategy, a refresh, and a city-wide marketing campaign featuring local photography. The vendor handled all work in-house, from shooting photos to designing a new website. This effort resulted in a 23% uptick in eye appointments and a 56% year-over-year sales increase in 2019.

Moss Optical