Case Study: Wisdom Toothbrushes achieves standout activated charcoal oral care packaging with The Finishing Post

Wisdom Toothbrushes rolls out new packaging to major retail customers with The Finishing Post

Wisdom Toothbrushes, a trusted name in the oral care sector, faced the challenge of launching an innovative new product range that utilized activated charcoal technology. They engaged the packaging design agency The Finishing Post to create the branding and packaging for their new Active Whitening mouthwash and toothpaste, a black product that was unusual for the category.

The Finishing Post designed the packaging to strongly feature the established Wisdom branding to encourage customer trial while using a tooth graphic to highlight the activated charcoal technology and its benefits. The solution was well-received by both Wisdom and their customers, leading to the packaging being successfully rolled out to all of their major retail partners.

Wisdom Toothbrushes