Case Study: Wisdom Toothbrushes achieves standout retail teeth whitening packaging with The Finishing Post

Wisdom Toothbrushes refreshes whitening packaging with The Finishing Post after 200 years of oral care expertise

Wisdom Toothbrushes, a company with over 200 years of experience in oral care, sought to expand into the growing cosmetic oral care market with a new, affordable, and quick teeth whitening product. They engaged the packaging design agency The Finishing Post to create the packaging for their new Active Whitening teeth whitening pen and strips.

The Finishing Post developed the packaging design to create a cohesive range feel, building on their previous work for the Wisdom Active Whitening brand. The solution featured product and lifestyle photography, clear communication of benefits, and a bright white background contrasted with colorful graphics for strong on-shelf standout. The new range was successfully launched and is available online and in stores nationwide.

Wisdom Toothbrushes