Case Study: Wisdom Toothbrushes achieves standout night-time mouthwash packaging with The Finishing Post

Wisdom Toothbrushes launches night-time mouthwash nationwide with The Finishing Post

Wisdom Toothbrushes, a company with over 200 years of experience in oral care, sought packaging design for their innovative new night-time mouthwash. They engaged the vendor, The Finishing Post, to create a solution that would provide standout on the retail shelf.

The Finishing Post designed the Night-Time Protect packaging, using a foil label to create a glimmering moon and starry night sky effect for immediate consumer recognition. The solution combined this distinctive visual with strong branding and clear on-pack communication of the product's benefits. As a result of The Finishing Post's work, the new mouthwash range became available in retail stores nationwide and online.

Wisdom Toothbrushes