Case Study: Wisdom Toothbrushes launches sustainable Eco Clean toothbrush range with The Finishing Post

Wisdom Toothbrushes launches Eco Clean range for nationwide stores with The Finishing Post

Wisdom Toothbrushes, a company with over 200 years of experience in oral care, sought to address growing consumer demand for sustainable products by launching a new range of eco-friendly toothbrushes. Their challenge was to create a new branding and packaging design for this range that would communicate its environmental benefits effectively. They engaged the design agency The Finishing Post for this task.

The Finishing Post created the 'ECO CLEAN' branding, which combines a contemporary logo and bold colors with a natural background to instantly signal the products' sustainability. The agency developed a consistent look across the range while emphasizing each product's unique selling points and also designed self-retailing packaging that converts to an on-shelf tray. As a result of this solution, the new Eco Clean range was successfully launched into stores nationwide.

Wisdom Toothbrushes