Case Study: Wisdom Toothbrushes launches children’s bamboo toothbrush packaging with The Finishing Post

Wisdom Toothbrushes launches children’s bamboo range nationwide with The Finishing Post

Wisdom Toothbrushes, a company with over 200 years of experience, needed packaging design for a new environmentally friendly children's bamboo toothbrush. Their challenge was to create a design for this range extension that would appeal to children while maintaining synergy with their existing adult product line. They engaged the packaging design agency The Finishing Post for this task.

The Finishing Post developed a solution by taking design cues from the adult bamboo packaging and commissioning new illustrations specifically targeted at children aged six and above. Their work also included updating point-of-sale materials. As a result, the new product range was successfully launched into independent pharmacies nationwide, with plans for a future roll-out across larger retailers.

Wisdom Toothbrushes