Case Study: Wisdom Toothbrushes launches natural toothpaste packaging with The Finishing Post

Wisdom Toothbrushes launches 99% natural toothpaste with The Finishing Post

Wisdom Toothbrushes sought to address growing consumer demand for natural oral care products by creating a new vegan toothpaste made with 99% natural ingredients. Their challenge was to develop new branding and packaging that would sit alongside their existing sustainable product range. They engaged the vendor, The Finishing Post, to provide packaging design services for this launch.

The Finishing Post created the Natural Elements branding, which combined a contemporary logo and bold colors with a natural background to ensure instant shelf recognition as a natural product. The solution emphasized the product's unique selling points while remaining visually sympathetic to Wisdom's other sustainable offerings. As a result, the new toothpaste was successfully launched into stores nationwide with supporting point-of-sale materials and a website presence.

Wisdom Toothbrushes