Case Study: Wisdom Toothbrushes achieves a stronger active whitening retail range with packaging design by The Finishing Post

Wisdom Toothbrushes expands Active Whitening into 200-year-old oral care brand reach with The Finishing Post

Wisdom Toothbrushes, a company with over 200 years of experience in oral care, sought to expand its retail teeth whitening products. Their challenge was to add a new Purple Toothpaste, Colour Corrector Serum, and Blue Light to their existing Active Whitening range while ensuring the new products felt cohesive and stood out against competitors on the shelf. They engaged the strategic marketing and creative agency The Finishing Post for packaging design.

The Finishing Post developed the new serum's packaging design to be in line with the existing Active Whitening range, maintaining a strong brand identity for Wisdom. The solution successfully promoted the product's colour correcting technology and created a unified look across the entire collection. As a result, the new range is now available both online and in stores nationwide, including in Savers stores.

Wisdom Toothbrushes