Case Study: Wisdom Toothbrushes enhances children’s point of sale displays with The Finishing Post

Wisdom Toothbrushes distributes Bright Star CDU across the UK with The Finishing Post

Wisdom Toothbrushes engaged The Finishing Post to redesign their children's toothbrush counter display unit. The challenge was to accommodate their new 'Bright Star' battery toothbrush alongside their existing 'Step by Step' range of manual brushes in a single point of sale unit.

The Finishing Post designed a colourful and appealing display that incorporated key elements from the product packaging. The solution effectively communicated the price, age range, and features of the products. As a result, the new counter display unit is being distributed to customers throughout the UK to introduce the Bright Star toothbrush to both loyal and new customers.

Wisdom Toothbrushes