Case Study: Wisdom Toothbrushes creates a stronger Intense White range with packaging design by The Finishing Post

Wisdom Toothbrushes builds stronger Intense White range with The Finishing Post after 200 years of oral care expertise

Wisdom Toothbrushes, a company with over 200 years of experience in oral care, sought to capitalize on the growing cosmetic oral care market by extending its popular Intense White teeth whitening product range. They partnered with the design agency The Finishing Post to develop new packaging for these range extensions.

The Finishing Post developed the packaging for several new products, including a whitening pen, an overnight version, an Enamel Boost pack, and an improved formula. The solution implemented by The Finishing Post successfully created a strong, cohesive range identity while clearly promoting the unique benefits of each individual product within the line.

Wisdom Toothbrushes