Case Study: Westmill Foods boosts launch awareness with The Finishing Post's Southeast Asian Experience campaign

Westmill Foods launches Southeast Asian sauce campaign with The Finishing Post in 3 channels

The Finishing Post was engaged by Westmill Foods, a major European specialist food supplier, to support the UK launch of their new Woh Hup Southeast Asian sauce range. The challenge was to generate significant consumer buzz and awareness for the launch through an integrated promotional campaign spanning advertising, point-of-sale materials, and a dedicated website.

To meet this challenge, The Finishing Post created and executed the "Southeast Asian Experience" campaign. The solution included designing a suite of in-store marketing materials like posters, shelf barkers, and wobblers, along with advertising assets such as bus stop ads. The agency also designed and launched a supporting brand website, wohhupfood.uk, to complete the campaign. The Finishing Post successfully rolled out the entire launch campaign across stores, achieving the goal of raising awareness and inspiring consumers to try the new product line.

Westmill Foods