Case Study: Westmill Foods launches multilingual Lucky Boat Rice Sticks packaging with The Finishing Post

Westmill Foods launches Lucky Boat Rice Sticks packaging with The Finishing Post across 9 languages

The Finishing Post worked with Westmill Foods, one of Europe's largest specialist ethnic food suppliers, which needed packaging and outer box design for a new product, Lucky Boat Rice Sticks, to add to its existing range.

The solution from The Finishing Post involved designing the new packaging to align with the existing Lucky Boat branding while using a unique colour to reflect the product's Thai origin. Crucially, the vendor leveraged its multi-language marketing expertise to prioritize and accommodate nine languages on the pack. The new product was successfully launched throughout Westmill's wholesale and retail channels.

Westmill Foods