Case Study: Westmill Foods boosts Lucky Boat Noodles sales with The Finishing Post's promotional campaign and packaging design

Westmill Foods launches Lucky Boat Noodles campaign in the UK and EU with The Finishing Post

The Finishing Post was engaged by Westmill Foods, one of Europe's largest specialist food companies, to create a promotional marketing campaign for its Lucky Boat Noodles brand. The challenge was to develop a campaign centered around a "golden ticket" competition to win a year's supply of noodles and other prizes, which required effective dual-language communication for its diverse market.

The solution from The Finishing Post involved designing a high-impact campaign using contrasting colors that stood out on the brand's red packaging. Their expertise in multi-language communications ensured the creative work accommodated dual language seamlessly across outer packaging, point of sale materials, and supporting literature. The results were successful, with the campaign launching across the UK and EU and plans for a full rollout to all of Westmill's wholesale customers.

Westmill Foods