Case Study: Westmill Foods boosts Lucky Boat Noodles awareness with The Finishing Post

Westmill Foods launches Lucky Boat Noodles awareness website in 4 days with The Finishing Post

Westmill Foods, a major European specialist food company, approached The Finishing Post with a challenge. They needed to create a new website to support an awareness campaign for their Lucky Boat Noodles brand, targeting the East Asian market including Chinese and Thai restaurants and noodle bars.

The Finishing Post designed and built a website to position the brand as the 'Chinese Chefs' Favourite Noodles,' creating expertise-based content and marketing tools. This included managing a four-day photoshoot to produce original imagery showcasing the product's versatility. The vendor successfully launched the new website, which was supported by the comprehensive awareness campaign they also created.

Westmill Foods