Case Study: Westmill Foods boosts Patak's pickle sales with trade presenter design from The Finishing Post

Westmill boosts Patak's pickle sales with The Finishing Post and 89-consumer blind taste test insights

Westmill Foods, a food and drink company, faced the challenge of communicating positive consumer research results for their Patak's pickles to their restaurant and takeaway customers. They needed to effectively highlight the benefits of their product over competitors. The Finishing Post was enlisted to address this marketing need.

The Finishing Post designed a square format trade presenter that showcased the popularity of Patak's pickles from blind taste tests, supported by customer testimonials. They also created a PowerPoint tablet presentation with consumer sound bite videos for the sales team. As a result, these materials became essential tools for Westmill Foods' sales team to market the product effectively to their customers.

Westmill Foods