Case Study: Westmill Foods drives awareness for Patak’s new flavours with The Finishing Post

Westmill boosts Patak's new-flavour awareness with The Finishing Post across 5 campaigns

Westmill Foods, a food distributor and client of The Finishing Post, required a promotional campaign to raise awareness for five new Patak's paste flavours they were launching. The challenge was to effectively promote these new products to their business-to-business customers, including restaurants and takeaways.

The Finishing Post designed a vibrant campaign using flat-lay photography that showcased the pastes surrounded by their authentic ingredients. This visual approach was rolled out across trade presenters, recipe cards, advertisements, and posters. The client was pleased with the results, and The Finishing Post's materials were used by sales staff to successfully drive awareness and sales of the new product line.

Westmill Foods