Case Study: Westmill Foods boosts Lucky Boat Noodles awareness with The Finishing Post

Westmill boosts Lucky Boat Noodles awareness with The Finishing Post’s 4-day campaign shoot

The Finishing Post was engaged by Westmill Foods, a major European specialist food manufacturer, to address a challenge in raising awareness of its Lucky Boat Noodles brand within the East Asian market, including Chinese and Thai restaurants and noodle bars.

The Finishing Post created the 'Love Noodles' promotional campaign, managing a multi-day photoshoot and producing a suite of marketing materials like posters, recipe cards, and menu inserts. This effort was supported by a new dedicated website for the brand. The campaign was successfully rolled out, increasing product awareness and providing chefs with inspirational content.

Westmill Foods