Case Study: Virbac boosts pet dental hygiene promotion with The Finishing Post

Virbac rolls out 6-channel pet dental hygiene campaign with The Finishing Post

Virbac, an animal health company, needed a complete promotional campaign to market its extensive range of dental hygiene solutions for dogs and cats to its customers. The challenge was tackled by the vendor, The Finishing Post.

The Finishing Post created a full range of marketing materials, anchored by a bespoke commissioned illustration. This approach made the materials engaging while conveying the serious importance of pet dental hygiene. The resulting campaign from The Finishing Post was successfully rolled out across product merchandise, point of sale materials, advertising, posters, promotional items, and literature for both consumers and veterinarians.

Virbac