The Finishing Post
359 Case Studies
A The Finishing Post Case Study
Virbac, an animal health company, needed a branding and marketing campaign to celebrate its 25th anniversary in the UK market. The challenge was to highlight this milestone and the company's commitment to innovation across its three main sectors. The branding agency The Finishing Post was engaged to develop this promotional campaign.
The Finishing Post designed a series of special logosets featuring animal heads within the numerals '25', tailored for each of Virbac's sectors. They also created a range of images using product names to form animal shapes. These designs were produced in both full-color and mono versions and were deployed on campaign materials throughout the anniversary year, effectively unifying the celebration's messaging.