Case Study: The Happy Egg Co boosts in-store visibility with The Finishing Post's Asda shelf takeover campaign

The Happy Egg Co boosts in-store visibility with The Finishing Post, driving a 17% uplift

The Happy Egg Co, a food and drink brand, worked with The Finishing Post to create an in-store promotional campaign for Asda. Their challenge was to maximize product visibility within a busy retail environment and educate customers on their brand commitments and product versatility.

The Finishing Post designed a comprehensive 'shelf takeover' campaign, creating branded shelf strips, shelf-mounted bookends, and a floor sticker in accordance with Asda's point-of-sale guidelines. This solution from The Finishing Post proved highly successful, driving a 17% sales uplift in locations where all the promotional elements were present and leading to a planned second phase of the campaign.

The Happy Egg Co