Case Study: the delicious dessert company boosts in-store sales with branding, packaging and website design from The Finishing Post

The Delicious Dessert Company boosts sales in store with The Finishing Post

The Delicious Dessert Company, a food brand under parent company Bakkavor, required branding, packaging, and digital assets for its new range of modern pastries. They partnered with vendor The Finishing Post (TFP) to develop a complete marketing solution that would reflect the fun and colorful nature of their products and ensure strong standout in stores.

The Finishing Post created the black and white packaging with a 'giftable' feel, art-directed the product photography, and developed an engaging website. The solution successfully translated the product's ethos into its branding. As a result, the customer reported that the desserts were performing well in stores and stated they were "incredibly pleased" and "seeing great results in sales," crediting TFP for always delivering on creativity.

The Delicious Dessert Company