Case Study: Solsueño Sangria boosts brand awareness and sales with point of sale and bespoke packaging from The Finishing Post

Solsueño Sangria launches two packs with The Finishing Post to boost brand awareness and sales

The Finishing Post was engaged by Solsueño Sangria to create a suite of materials for the retail trade and VIP launch of their new sangria drink. The challenge was to generate brand awareness and sales by developing high-impact launch packs and marketing support items that would appeal to both trade partners and consumers.

To meet this challenge, The Finishing Post designed a comprehensive solution that included six-pack flow wrap packaging, single can outer packaging, on-bar point of sale, a trade presenter, and a customized VIP launch pack with a full-color wrap. The result was a high-quality package of branding and support materials that successfully raised the profile of Solsueño Sangria, helping to generate significant brand awareness and sales at launch.

Solsueño Sangria