Case Study: Solsueño Sangria launches bold sangria packaging with The Finishing Post

Solsueño Sangria launches a single-serve sangria can across the UK and Europe with The Finishing Post

Solsueño Sangria, a start-up drinks company, was looking to launch a single-serve sangria can into the UK and European markets. Their challenge was to create an entirely new brand identity and impactful packaging design for this new product. They approached The Finishing Post for its branding and packaging design services to accomplish this.

The Finishing Post began by researching and brainstorming to create the brand name Solsueño, which blends the Spanish words for 'sun' and 'dream'. They then designed the packaging to represent Spanish warmth and provenance with a bold look for strong on-shelf impact. The design was well-received and is being rolled out across markets. The Finishing Post continues to support the brand with ongoing marketing, including digital advertising, point-of-sale design, and exhibition materials.

Solsueño Sangria