Case Study: Noble Foods achieves on-pack promotional standout with The Finishing Post

Noble Foods launches Big & Fresh on-pack promotion with The Finishing Post

The Finishing Post was approached by Noble Foods, a leading supplier of fresh food brands, which needed an on-pack promotional campaign for its Big & Fresh egg range. The challenge was to create a compelling promotion that would offer customers the chance to win free eggs for a year while ensuring strong visibility on retail shelves.

The solution developed by The Finishing Post was a distinctive fried egg graphic and custom typography that provided maximum on-shelf standout. This design worked sympathetically with the existing pack architecture and remained true to the Noble Foods brand style. The successfully designed packs have been launched into stores.

Noble Foods