Case Study: Mr Fothergill's Seeds achieves clearer, modern lawn seed packaging with The Finishing Post

Mr Fothergill's Seeds launches lawn seed packaging nationwide with The Finishing Post

Mr Fothergill's Seeds, one of the largest suppliers of seed to the home garden market, sought to update their lawn seed packaging for a fresh, modern look and clearer on-pack communication. They engaged The Finishing Post to address this challenge with new packaging design.

The Finishing Post designed the lawn seed packaging range using bold colors for differentiation and on-shelf standout, along with contemporary lifestyle images to illustrate the lawn type. The solution clearly communicated key features, benefits, and coverage information. The redesigned packs, which achieved nationwide distribution in garden centers and online retailers, were implemented by The Finishing Post to make customer choice easier.

Mr Fothergill's Seeds