Case Study: Mr Fothergill’s achieves clearer, modern micro greens packaging with The Finishing Post

Mr Fothergill's rolls out new Micro Greens packaging with The Finishing Post

Mr Fothergill's, one of the biggest European suppliers of seeds to the home garden market, needed to update the packaging for its Johnsons Micro Greens seeds to achieve a fresh, modern look with clearer on-pack communication. They engaged the vendor, The Finishing Post, for packaging design and branding services.

The Finishing Post created a new modern typography and redesigned the on-pack communication for easy recognition, with each variety being colour-coded to reflect its flavour and use. The solution provided by The Finishing Post was successfully rolled out by Mr Fothergill’s in-house studio and the new packaging is now available in stores.

Mr Fothergill's