Case Study: Mr Fothergill's launches clear, colour-coded flower seed packaging with The Finishing Post

Mr Fothergill's launches RHS flower seed packaging nationwide with The Finishing Post

Mr Fothergill's, a horticulture company, partnered with the Royal Horticultural Society (RHS) to expand its offering of flower seed mixes aimed at novice gardeners. Their challenge was to create complementary packaging for this new RHS range that was both attractive and informative. They engaged The Finishing Post for packaging design services.

The Finishing Post designed the new packaging with classic typography and strong colour-coding to match bright product photography. The solution included helpful front-of-pack graphics to educate consumers on ease of use, coverage, and sowing dates. The new packs were successfully launched into garden centres and online retailers nationwide by The Finishing Post.

Mr Fothergill's