Case Study: Maharajah achieves distinctive premium rice packaging with The Finishing Post

Maharajah rolls out rice packaging across regional ethnic retailers in the Midlands with The Finishing Post

The Finishing Post was hired by Westmill Foods to design packaging for its Maharajah brand's entry into the rice category. The challenge was to create packaging that could compete with established mid-tier brands within the ethnic food market.

The vendor's solution was a packaging design featuring a bespoke illustration of an Asian palace, using a sapphire blue and gold color scheme to convey a premium feel. The Finishing Post's work resulted in the new rice bags being successfully rolled out across a number of regional ethnic retailers in the Midlands.

Maharajah