Case Study: Johnsons Seeds refreshes packaging and branding with The Finishing Post

Johnsons Seeds refreshes packaging across all channels with The Finishing Post in 25+ years of design experience

The Finishing Post was engaged by Johnsons Seeds, a brand within the Mr Fothergill’s portfolio targeting serious gardeners, which required a comprehensive brand update.

The solution involved The Finishing Post redesigning the branding and packaging with a more muted color palette, featuring large close-up product photography and color-coded categories. Key growing information was prominently displayed on the front of pack. The updated branding was successfully rolled out across all packaging, point-of-sale materials, literature, advertising, and the website, and launched in-store.

Johnsons Seeds