Case Study: Johnsons Seeds achieves a standout contemporary herbs seed packaging range with The Finishing Post

Johnsons Seeds launches 47-variety herb packaging with The Finishing Post

The Finishing Post was engaged by Johnsons Seeds to design packaging and branding for their new Jekka's Herbs seed collection. The challenge was to create a design that could fit cohesively within the existing Johnsons Seeds portfolio while also establishing a distinct, standalone brand identity for the comprehensive range of 47 herb varieties curated by expert Jekka McVicar.

The solution from The Finishing Post was a packaging design with a contemporary 'Country Kitchen' aesthetic, featuring large photography and clear usage descriptions for each herb. The back of pack provided growing instructions and background on the curator. The Finishing Post's work successfully created a cohesive brand that extended across all packaging and point-of-sale materials, establishing Jekka's Herbs as a key brand within the Johnsons Seeds portfolio.

Johnsons Seeds