Case Study: Jess Cooks wins retailers with branding and packaging design from The Finishing Post

Jess Cooks wins many new retailers with The Finishing Post

Jess Cooks, a start-up food business offering healthy kids' meals, needed branding and packaging design that would convey the home-cooked, healthy nature of its product. The company engaged The Finishing Post to develop this new packaging design.

The Finishing Post created the brand name 'Jess Cooks...' and developed an informal, hand-cut style typography combined with bold colors and graphics. This solution was designed to appeal to both adults and children aged 6-12. The vendor reported that the new branding was a hit with the client and its current customers, and it successfully helped the product line be sold into many new retailers.

Jess Cooks