Case Study: Huws Gray boosts summer sales and footfall with The Finishing Post’s football-themed campaign

Huws Gray rolls out football campaign nationwide with The Finishing Post for the 2024 Euros

Huws Gray, the UK's largest independent builders' merchant, needed a promotional campaign to drive sales and increase store footfall during the 2024 Euros. The creative design agency The Finishing Post was tasked with designing the branding and all campaign assets for this football-themed summer promotion.

The Finishing Post created the "Game On" campaign lockup and a full suite of marketing assets, including scratch cards, posters, bunting, point of sale materials, web banners, a flyer, and an outdoor banner. The solution successfully launched and was rolled out by Huws Gray both online and across its nationwide network of stores.

Huws Gray Ridgeons