Case Study: Huws Gray wins football-themed trade promotion with The Finishing Post

Huws Gray launches ‘Win a Man Cave’ campaign in time for the football tournament with The Finishing Post

The Finishing Post was engaged by Huws Gray Ridgeons, a nationwide builders merchant, to design a new promotional campaign targeting their trade customers in time for a major football tournament.

The Finishing Post designed the entire campaign concept, which included a logo lockup and advice for a photoshoot featuring John Barnes. The agency then rolled out this football-themed 'Win a Man Cave' campaign across online and offline materials, including promotional flyers, in-store point of sale, and online banners. The campaign was successfully implemented in time for the tournament, resulting in a winner receiving their prize.

Huws Gray Ridgeons