Case Study: Honeychop strengthens horse feed branding with The Finishing Post

Honeychop grows horse feed packaging range over 26 years with The Finishing Post

Honeychop, a producer of high quality horse feed based in Suffolk, sought to establish a strong brand image and grow its product range to appeal to horse owners. As a long-standing client, they engaged the creative agency The Finishing Post for packaging design and branding services to address this challenge.

The Finishing Post worked consistently with Honeychop to develop a full range of horse feed packaging with a unified brand feel. The solution included a clear colour-coding system and strong on-pack communication to highlight each product's benefits, which helped launch new products like Lite & Healthy and Topline & Shine. The vendor also supported these launches with promotional videos and a new website, aiding in the expansion and coherent presentation of Honeychop's lineup to their target audience.

Honeychop