Case Study: Greenvale modernises its corporate identity with The Finishing Post

GreenVale updates corporate identity across its business with The Finishing Post

Greenvale, a supplier of quality fresh potatoes for the retail, wholesale, and manufacturing sectors, needed to modernize its outdated corporate identity to position the business for the future and align its subsidiary units. They engaged The Finishing Post for a corporate identity design and branding service to address this challenge.

The Finishing Post developed a new logo featuring a contemporary font and an organic icon that forms a 'G' using negative space and a leaf shape. A two-tone green color palette provided a professional yet modern look. The solution was rolled out across the entire business, including sub-brand logos for its units and comprehensive brand guidelines. The vendor successfully delivered a cohesive new identity that aligned all of the customer's business units.

GreenVale