Case Study: Greenvale boosts shelf stand-out and sales with The Finishing Post’s Golden Kings packaging design

GreenVale increases sales with The Finishing Post

Greenvale, a supplier of quality potatoes, required new packaging for their premium Golden Kings range to increase shelf visibility and encourage shoppers to choose their brand over supermarket own-label products. Their previous design was overly intricate and lacked a structure for future products. They engaged The Finishing Post for a packaging design solution.

The Finishing Post modernized the brand logo and created a new pack structure. The design featured potato prints and strengthened brand colors for instant recognition, alongside a stamp-style font for better on-shelf communication. This solution was rolled out across the core and seasonal ranges. The new packaging from The Finishing Post led to an immediate increase in sales for the client.

GreenVale