Case Study: Gardman engages social media audiences with content creation by The Finishing Post

Gardman creates 36 social media banners with The Finishing Post

Gardman, a leading UK garden products and wild bird care provider, sought engaging social media content to educate consumers. They hired the creative agency The Finishing Post to design a series of infographic banners about bird spotting and care.

The Finishing Post created 36 social media banners, split between "How to spot..." and "How to care for..." guides for 18 bird breeds, incorporating product cross-selling. The banners were optimized for multiple platforms and deployed across Gardman's social channels, where they successfully generated consumer engagement.

Gardman