Case Study: Direct Table sparks conversation with Bacon trade advertising by The Finishing Post

Direct Table sparks conversation with The Finishing Post during a 1-DPS bacon ad campaign

Direct Table, a foodservice industry supplier, faced the challenge of countering one-sided criticism against the use of bacon in its sector. They partnered with vendor The Finishing Post to create a potent trade advertising campaign for the PTF Annual Conference Guide that would reassure their audience.

The Finishing Post developed a solution involving a play on words with a subliminal message, supported by a mouth-watering photographic image. The resulting dynamic double-page spread advertisement successfully provoked conversation and engagement during the event, achieving the client's goal.

Direct Table