Case Study: Direct Table refreshes brand packaging with The Finishing Post

Direct Table refreshes Direct brand packaging range with The Finishing Post

Direct Table, a food and drink company, required a rebrand for its best-selling 'Direct' product line which was looking dated. The challenge was to refresh the packaging to maintain its market position without alienating its existing customer base. The vendor, The Finishing Post, was enlisted to provide branding and packaging design services.

The Finishing Post evolved the existing logo by re-drawing its typography for better legibility and added "Brand Bacon" to clarify the product offering. They also implemented a red metallic effect on the packaging for a bolder stance. This updated branding was rolled out across the entire packaging range and introduced into the Foodservice sector, where it received a favorable response from the market.

Direct Table