Case Study: Direct Table creates The Bacon Destination with The Finishing Post

Direct Table launches The Bacon Destination in time for Christmas rush with The Finishing Post

The Finishing Post Marketing Consultants was engaged by Direct Table, a food and drink supplier, which had an opportunity to supply bacon products to the renowned J.F. Edwards at Smithfield Market. The challenge was to create a complete retail fixture concept, along with accompanying point of sale, signage, packaging, and support literature for the shop front.

The solution from The Finishing Post began with a site visit and the proposal of "The Bacon Destination" shop concept, presented as a colour sketch. The vendor then rolled out this design across all materials, managing the production and final installation just before the Christmas period. The result was a huge success, with fantastic feedback received from Direct Table's customer at J.F. Edwards.

Direct Table